Case Studies
At UK Business Portal, we go beyond simply listing businesses. Our aim is to help small, local companies improve their visibility in search results and generate more of the right kind of enquiries. That starts with understanding how people search and how to position each business to be found more easily online.
We work closely with our members to ensure their listings reflect their core services and local coverage, with a focus on long-term visibility. This approach has helped a wide range of businesses move from being virtually invisible in search to ranking prominently for competitive terms in their area.
Unlike most directories that simply store your details, we:
- Optimise your listing around real commercial search terms
- Showcase your reputation, expertise and reviews
- Focus on local SEO performance
- Manually review each submission for quality and trust
This tailored approach works across industries. The case studies below highlight real results from real businesses. You’ll see exactly how their rankings changed after joining, and what kind of difference that can make when it comes to being discovered by new customers.
Kitchens & Bathrooms
The Hub and The Tub saw numerous gains for commercial keyphrases since joining, including rising from 9th to 5th on page 1 for “Bathrooms Derby”.
Mortgage Broker
Confidence in Finance saw gains across 3 highly relevant commercial keywords, including moving climbing over 5 competitors to page 1 for “Hastings mortgage broker”.
Surveyor
Henderson Building Surveyors achieved page 1 ranking climbs for 4 highly competitive keywords, notably climbing to 4th for their primary keyword “Surveyors Reading”. With first page competition higher, even a single place gained can lead to huge increase in leads per year.
Renewable Energy
Alba Heat and Power climbed overtook 5 competitors, appearing 3rd for their most desired keyword. That’s a huge shift as they’re now top of page one where the majority of prospects click.
Electrician
Pegrum Electrical climbed 27 places for their top keyword! They’ve jumped from page 4 to page 1 since joining.
Events Band
Fake Plastic Chairs is a wedding band that was previously stuck on pages 5–6. After joining, they experienced 200+ keyword ranking gains and now appear on page 1 for several key terms they’re targeting like “Bristol wedding band”. Think about how many more enquiries they’ll receive as a result!
Osteopath
Chimera Osteopathy weren’t even appearing on Google before they joined! Fast-forward 5 weeks and they’re top of page 2 for 2 competitive commercial keywords “Cardiff osteopath” and “osteopath Cardiff”.
Roofing Company
Mason and Sons saw a sharp rise in search visibility within weeks of joining UK Business Portal, gaining over 100 positions across key terms. Their website moved from the bottom of page four to the top of page two for searches like “roofer in Brighton,” “roofer Brighton,” and “roofers Brighton,” putting them in front of far more local customers actively searching for roofing services.
Personal Trainer
Tim’s Training was buried near the bottom of page three for key search terms like “personal trainers in Hitchin”, a position that rarely gets seen by potential clients. Since coming on board, his website has climbed to the top of page two, a much more visible and competitive spot in local search results. That kind of movement not only boosts credibility but also puts the business in front of more people actively looking for personal training services in the area.
Painter & Decorator
CBell Decorators saw a major uplift in search after joining, gaining over 40 positions across three key terms. Two highly commercial searches “Swindon decorators” and “decorators Swindon” are now ranking on page one, putting them directly in front of local customers.
Private Taxi Hire
Midlands Airport Travel climbed 42+ places after becoming a member. They rose from middle of page 2 to middle of page 1 for 3 commercial keyphrases like “airport transfers wolverhampton”, where they climbed above 6 competitors to 6th place, driving more traffic and bookings.
MOT Garage
A&G MOT Centre experienced gains of 79 + keywords, including 3 highly commercial target phrases moving to page one. Think about how many more bookings they’ll get from local customers wanting an MOT.
Skip Hire
Sherborne Skip Hire saw gains within two weeks of joining, being found for 5 new keywords and moving to the first page for 4 of them! This means more traffic and more enquiries.
